Learning to Research

January 16, 2021

As I begin the process of creating an online business, I have a lot to learn. To begin, I have had to learn how to research. It is necessary to know what your competition and demand are. I have learned this week how to create a Google Ads campaign and to use the keywords planner to find statistics on how many impressions a certain keyword gets, and the competition level of the same keyword. You can use this information to see what keywords could be most effective and if there is an opportunity for entering the market. 

Outside of learning the technicality of how to do this research, I learned that an idea may not be enough. It is important to know your competition and demand. You need to research before you begin, not just jump. There is a lot to decide when you want to become an entrepreneur. You need to research and make decisions about what kind of business you want to create and if it is feasible.