Learning Better ADs

February 27, 2021

This week I learned how to make Google Ads better. Google Ads allows for 3 headlines and more subtext. Having 3 headlines can draw more attention to your ad. The extra text can allow for further information about what you have to offer. Those ideas alone can help, but I also learned some other aspects that can help write an effective ad.
The thing that I focused most on improving my ads with was a call to action. If you are selling something, add an “Buy Now” in you ad. If you offer a service that, add a “Call Now” in there instead. Whatever you want the end result to be of them clicking on your ad or visiting your website, just call them to action right there in the ad. 

The other two ideas that struck me were to make sure you highlight what makes your company different or unique, and if you have any promotions (such as free shipping, or a percent off).
The goal is to make people know why they should choose you, and convince them to follow through. So, make sure you take the time to write an ad that works for you.