Learning About Quality Scores

March 6, 2021 

This week, I learned about Google’s Quality Score. This score is based on certain criteria that Google views as important. The three criteria are click-through rate, ad relevance, and landing page experience. The score is a 1-10 scale with 10 being the best. Anything below a 5 means you have serious work to do. But unless you have a 9-10, some improvements can be made. The advantages to having a good Quality Score is that you will get lower cost-per-clicks, better ad positions, and eligibility for ad extensions. 

So, how do you get a good Quality Score? The main ways are to have relevant keywords, specific ad groups, and a user friendly and relevant landing page. Take a good look at your keywords. Make sure they are effective. Usually, 2-3-word phrases work better than single words. Then, make sure your ad groups are specific. Have more than one group so that you be specific. Finally, make sure your landing page is relevant to the ad. Don’t make the user go searching. The better the user experience, the higher the score. 

Keep in mind, Quality Scores are a great way to get ideas of where to start for improvement, but not the only thing to look at when comparing data. Together with Google analytics you can have important information in order to make the best decision for your web business!