Learning ROI & Ad Optimization

March 13, 2021

This week I actually began running my Google Ads campaign. So, the campaign is running, but how do you know that it is doing what you need it to do and at maximum efficiency?

That is where ROI and optimization comes in. 

ROI stands for return on investment. Basically, it is a measurement that tells you how much money you are making from your ads. This allows you to know if you are making or losing money on Google Ads advertisement. We don't typically go into business to lose money, and we hope for the most profit we possibly can, so we want our ad to run the best and cheapest it can.

That is where ad optimization comes in. Ad optimization is improving your ad to have the best keywords, and the best negative keywords. It is an ad that attracts the right kind of potential customers. By looking at the reports on your Google Ad account, you can see what words are working, and which ones are not. You can also see which ads are doing the best. This allows you to focus on what is working, and try similar things. 

Good luck!